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OpenAI Launches Businesses in ChatGPT, With Business Hub and Business Agents

OFFICIAL Written by GPN · Nov 11, 2026, 12:00 AM ET · · AI

OpenAI has launched Businesses in ChatGPT in beta, giving businesses a new way to reach the 1.2 billion people who use ChatGPT each week. The launch has two parts: Business Hub and Business Agents.

Through Business Hub, businesses can claim their business, keep their information current, and see aggregated insights into how people engage with them on ChatGPT, including the number of mentions, website clicks and discovery topics. Once verified, a business can update key details and add self-service product feeds with pricing and availability.

Business Agents are now available to eligible ecommerce and online service businesses in the United States. An eligible business can build, test and launch an agent that answers questions and helps people explore what it offers. The agent conversation is clearly labelled and kept separate from the customer's original ChatGPT conversation, and OpenAI says it does not share users' conversations or Business Agent chats with businesses.

Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements clearly labelled and separate from ChatGPT responses. Existing OpenAI Enterprise customers and advertisers can get set up through their OpenAI representative, and Shopify merchants can connect from Business Hub or Shopify admin.

Any eligible business located where ChatGPT is available can claim its business through Business Hub, and OpenAI says it plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories over time. No price was stated for claiming a business, Business Hub, or Business Agents.

Facts gathered from

• OpenAI

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